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Seeing the Little Things at Yosemite National Park with Reed Hoffmann
By Reed Hoffmann
Yosemite National Park is one of the first and most popular wilderness parks in the United States. Consisting of over 1,200 square miles in California's mountainous
Sierra Nevada, Yosemite features flowing waterfalls, wide-open meadows, ancient sequoia trees, towering mountains and lush valleys. Each year, over 3.5 million people
visit Yosemite to experience its splendor and majesty first-hand. When professional photographer Reed Hoffmann recently visited, however, he was there to get a
close-up look at some of the more minute treasures that this national landmark offers.
Reed Hoffmann has been an editorial photographer for over 20 years. During that time, he has covered everything from presidential elections to Super Bowls. He has
won more than 50 awards for photographic excellence, including the National Press Photographer's Association Regional Photographer of the Year, which he won twice.
Although he had been to Yosemite numerous times before this trip, Hoffmann was less interested in the monumental natural wonders and more interested in taking a
closer look.
"I had been to Yosemite before, and shot all of the classic views," recalls Hoffmann. "This time, I bundled up and went out with the goal of looking at the smaller
things, the details that are often over-looked. I had already experienced the beauty of the waterfalls and the sheer magnitude of the mountains, so I wanted to get
some photographs of the things that usually go unnoticed. And in the valley where I was shooting, there was no shortage of interesting material."
During his stay in the valley, Hoffmann captured images of the smaller things that Mother Nature presented, such as snow melting off a rock, or the reflection of
winter in a gentle pond. He used his Nikon D200 and Nikon D2Xs in conjunction with a new Lexar Professional UDMA 300x CompactFlash to quickly capture and safely store
his images from the trip. When used with the new Lexar Professional FireWire 800 UDMA-enabled card reader to download his photos, the time savings were immediately
evident.
"Downloading images from the card to my computer was blazingly fast," explained Hoffmann. "Download speed is a BIG deal for me for a few reasons. First, I teach how
important a smooth and quick workflow is as part of the Nikon School, so speed is essential. Second, when I'm on assignment and there's a break in the action, I
might only get a few minutes to load the contents of my card to my computer. Finally, even when I'm not on assignment, I'm oftentimes loading my images to a laptop
computer that's running on battery power. All three situations require me to make the most of my time, and Lexar's UDMA cards and card readers help me do that."
Card capacity is also important to Hoffmann. As he points out, "I've been using Lexar cards for many years and trust their reliability. I don't hesitate to put as
many JPEG and RAW images as I can on a high-capacity card. Knowing me, I'd be more likely to lose track of the smaller cards!"
Lexar's new UDMA CompactFlash cards, speed-rated at 300x and delivering download speeds of 45MB per second, are the newest additions to Lexar's Professional
CompactFlash card line-up. Available in capacities of 2GB, 4GB, and 8GB, these high-speed, high-capacity cards deliver the reliability and durability that customers
come to expect, as well as the workflow-improving benefits that professionals consistently need.
Reed Hoffmann Bio
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